Jonathan Silberman
Design & Coding
Clothing for Animal Crossing: New Horizons
Client: The Trevor Project
I designed digital clothing items for The Trevor Project that were released during National Suicide Prevention Month. These are designs that players can wear in-game while they explore their island or go visiting friends.
Illustrations to accompany an article on inequity
Client: Personal Project
In 2020, I felt compelled to write a brief essay around wealth- and race-based gatekeeping. I posted the article on Medium and illustrated four accompanying visuals.
Fundraising Campaign Microsite
Client: The Trevor Project
Coding and design for the #PrideEverywhere fundraising campaign microsite during Pride month 2020. The coding included developing a user generated content photo filter tool using Fabric.js and a custom-developed campaign thermometer with date-based milestones to ramp up urgency as the campaign neared completion.
Gala Event Design & Branding
Client: The Trevor Project
Working with The Trevor Project and the event production company, Stamp Event Management, I had the opportunity to reimagine the branding and event design of Trevor's biannual fundraising gala. As part of this reimagining, total dollars raised from the event more than doubled.
Identity Development
Client: withheld
An unused identity developed for a nonprofit association in the higher education field. The logo represents the perspective shift research can bring.
Print & Online Annual Report
Client: American University Library
Coding, design, photography, and print buying for a web-based annual report and printed companion piece with a sampling of the content to drive traffic online. The annual report features campaign buttons.
Online Biennial Report
Client: International START Secretariat
Design and development of an online biennial report for START with advanced analytics tracking to see which pieces of content performed best. This will allow them to effectively plan the most pertinent content for the next report. START is an environmental change research nonprofit in Washington, DC.
Health Policy Plus
Client: Palladium
Logo refinement and branded templates for a USAID-funded, five-year project to work on health policy development and implementation around the globe.
Brand Development
Client: Odyssey Burger
Unused branding for a international-themed burger restaurant in Washington, DC. The flags spell out "ODYSSEY" in the Nautical Flag Alphabet.
Magazine Layout
Client: Center for Popular Democracy
Redesign and layout for an 8-page, saddle stitched magazine. Designed as a template, all of the elements were created with object, paragraph, and character styles in order to be easily executed in a consistent manner across issues.
Woodblock Print digital restoration
Client: American University Library
Digital photography of the source material and photo manipulation to remove mold & water damage and restore the original coloring.
Letting Go of Legacy Services Book Cover
Client: American Library Association Editions
Book cover photography and design for a series of case studies for planned abandonment strategies in libraries. Also, I created a 30-second promotional video in After Effects.
Biennial Report
Client: International START Secretariat
Design, photo sourcing, and print buying of biennial Report for International START Secretariat. START is an environmental change research nonprofit in Washington, DC.
Conference Program
Client: Biographers International
Design and cover photography for a 20-page, saddle-stitched program for Biographers International’s annual conference held in Washington, DC.
Annual Report 2013–2014
Client: American University Library
Design, photography, and print buying for a 56-page, perfect-bound report. The annual report features exploration-themed images from the library’s special collections.
Screen Printed T-shirts
Client: American University Library
Illustrations and print buying of promotional t-shirts designed with library-themed illustrations.
Jonathan Silberman
Skills
CMS
- CodeIgniter
- Convio
- Drupal
- Netlify
- WordPress
CRM
- Constant Contact
- Luminate
- MailChimp
- Salesforce
- Zoho
Cross-Discipline
- 3D Design
- Multi-channel Campaigns
- Project Management
- Video Editing
- Writing/Editing
Full Stack
- Git
- HTML/CSS/JS
- MySQL
- PHP
- RESTful APIs
Interpersonal
- Consensus Building
- Design Thinking
- Empathy
- Mentorship
- Systems Thinking
Software
- Adobe Creative Cloud
- Figma
- Microsoft Office Suite
- Sketch
- Sublime Text
Experience
The Trevor Project
2017–Present Senior Designer & Web Lead
I have a dual role with responsibilities at the intersection of marketing and technology. As a member of the growth team I actively contribute to the strategy and planning of multi-channel campaigns.
Ownership
- Analytics setup and maintenance
- Campaigns’ digital presence
- Creative production
- Digital properties
- User segmentation and targeting
Management
- A/B Testing & content optimization
- Donation platform
- Email CRM
- Website redesign and redevelopment project
Coordination
- Brand consistency
- Corporate partnership assets
- Lead generation and strategy
- Paid media
- Project management
American University Library
2003–2017 Design & Marketing Coordinator
After working as support staff for two years at AU, I successfully lobbied to create a position for myself as the library’s graphic designer. Later, I was able to create a case for adding the responsibility of marketing coordination to my purview. I was responsible for creating a cohesive visual identity, providing the library with a prominent presence on campus, and addressing the day-to-day design needs of the organization. As the sole designer, I had the ability to take on many additional responsibilities, such as print buying, photography, copy writing, editing, web design & development, and running an in-house print shop. Additionally, I managed and mentored design assistants and chaired the cross-departmental marketing team.
Fearless Future
2005–Present Co-Owner/Art Director
A two-person shop, my business partner and I started Fearless Future to work exclusively with nonprofits and to continue working together after she relocated to Arizona. We both have full-time jobs, but see our partnership as a way to make meaningful change in the nonprofit sector.
Education
American University
2012 Bachelor of Arts, Graphic Design
Awards
2020
—Silver Award, Non-Profit websites category, Davey Awards
—American Inhouse Design Award, Graphic Design USA
2019
—American Inhouse Design Award, Graphic Design USA
2018
—Silver Award, Landing Page for Marketing, W3 Awards
—American Inhouse Design Award, Graphic Design USA
2017
—Silver Award, Non-profit Website, W3 Awards
—American Web Design Award, Graphic Design USA
2016
—American Graphic Design Award, Graphic Design USA
2015
—Gold Award, Annual Report category, Davey Awards
—American Inhouse Design Award, Graphic Design USA
2014
—Silver Award, both Science and Annual Report categories, Davey Awards
2013
—Silver Award, Self-Promotion Mobile Site, W3 Awards
—Website Merit Award, Art Directors Club of Metropolitan Washington
2012
—Sappi Ideas that Matter Grant Recipient
2011
—Two of annual report designs featured in the international compendium: Corporate Brochure Designs Tokyo: PIE Books
—In HOWse Design Awards, HOW Magazine
2010
—Award of Excellence, Communicator Awards
—American Inhouse Design Award, Graphic Design USA
2008
—Creativity + Commerce Business Graphics Award, Print Magazine